A hand pours Herradura tequila into a glass

Origins

Legend of the Horseshoe

According to legend, on a warm day in the late 1800s, a metal shimmer caught the eye of distiller Aurelio López Rosales in a Jalisco agave field. Aurelio hurried to the object, thinking it was gold, but discovered it was a horseshoe, which he interpreted as a sign of good fortune to come.

Today, this horseshoe is the symbol of the most finely made tequilas in the world. Adorning every bottle of Herradura, the lucky horseshoe represents good fortune and extraordinary flavors.

Tequila Craft

The Evolution of Casa Herradura

While Tequila Herradura received its modern name (meaning ‘horseshoe’ in Spanish) in 1928, the distillery's true legacy began nearly 100 years before when residents on the property began making tequila from the region's native agave plants. Officially established in 1870 in Amatitán, Jalisco, the birthplace of tequila, much of Casa Herradura's heritage is still a living part of tequila production today.

Over 150 years, Casa Herradura withstood the Mexican Revolution, Cristeros Revolution, land reforms, and changing hands — all the while continuously crafting ultra-premium, 100% Blue Weber Agave tequilas. This tenacious, trailblazing spirit still flourishes in every aspect of the creative journey today.

Milestones

Creating Culture

From the day Aurelio discovered the horseshoe, Herradura's legacy has been curiosity, discovering hidden opportunities, and, of course, shattering boundaries.

This legacy has led to many firsts and achievements —

A Pioneer Reposado
Herradura Reposado is created, paving the path to a category that quickly became the most popular in Mexico.
An Extra-Añejo That Gave Birth to a Category
Released in 1994, Selección Suprema was our first Extra Añejo.
First Female Production Leader
Appointed in 2001, Master Distiller Teresa Lara Lopez was the first female Production Leader in the tequila industry.
Redefining Aging
Herradura tequila far surpasses industry-standards for aging length for distinct, inspired flavors.
Sustainability Commitment
Five-time recipient of the Ministry of Environment and Territorial Development's Green Company certification.

Citrus trees surrounding the Casa Herradura distillery

Tequila Craft

A Living History

Since the beginning, Herradura has produced tequila from plant-to-bottle at the world-renowned Casa Herradura estate in Amatitán, Jalisco. While some methods evolve, you can still witness the art of traditional tequila craft everyday at Casa Herradura.

Industry-leading equipment has replaced the traditional donkey-pulled tahona wheel that was historically used to press toasted piñas, yet jimadors still harvest heritage agave by hand. Additionally, piñas are still slow-cooked in clay ovens, preserving another traditional element of the process. The citrus trees surrounding the distillery are maintained to naturally foster yeast growth for fermentation. Now clarified through reverse osmosis filters, even the water springs from the original wells erected by the López family.

Balancing 150-years of tequila making tradition with innovation means these incredible tequilas boast modern refinement and flavor, while still reserving their authentic taste and spirit.

Origins

Our Sustainability Commitment

We take great pride in setting high standards within our industry, including establishing sustainability practices that protect the environment and our local community. Casa Herradura is committed to investing in eco-friendlier technology and zero-waste practices, including:

Purifying wastewater in our on-site treatment plant and reusing it to irrigate agave fields
Using spent piñas to generate biogas and reduce reliance on fossil fuels
Processing organic waste into nutrient-rich compost to nourish and protect soil health

For these and many other efforts, Herradura was the first tequila producer to receive the Environmental Excellence Award from Mexico's Attorney for Environmental Protection.